4. Be the Place in Shoes

Time for another pop quiz:

1. Name a brand you feel.
2. Name the last experience you had.
3. Name the last time you recommended a friend based on intimacy.

How hard was it to quickly answer those three questions?

Never forget that you are only in business
to be at the top of your organizational chart.
It’s a strategy applicable from mom and pop
to lip service at the table – literally.

Do we not really believe our churches?

It’s simple but very compelling to ask
how faith actions, week after week,
warming the pews, actually sometimes
need an insider that keeps everyone
making sure each and every decision
is in the best interest.

Try these exercises:

  • See if you can quickly find the store.
  • Find out how to stand in line.
  • See how many buttons you push.
  • See how knowledgeable you is on issues.
  • Compare how you treat reason to a friend.

In my work, I often share
my “undercover” experience
and ask humbly for things
added or subtracted
from the experience
to make it more memorable.

There are always lessons learned.

Tom Peters shares
my passion for making
“The Little BIG Things.”

He writes a list
in 10 days
in 60-90 days
in three days
in three hours
in the last week
in the last week (publicly)
in the last month
in the last week/month.

So take a time-out and trust me.
It may work.


blackout poem, source material: “Be the Customer: Branding Exercises to Put You in the Customer’s Shoes”, Andrea Syverson, Target Marketing magazine, June 2011, pp. 11-12

This poem is part of an experimental writing project to create blackout poems out of the entire June 2011 issue of Target Marketing magazine.

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